Author: Mimi Shotland Fix
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This book is for anyone who bakes and sells or simply wants to learn tips and tricks from a professional. After writing "Start and Run a Home-Based Food Business," the first comprehensive guide to operating a home food business, Ms. Fix is back with another book, a must-have resource for all home bakers who want to improve their products and skills by moving their baking to the next level. "Home Baking for Profit" has two distinct parts. Part one explains about baking and includes all the secrets she's learned in her retail, commercial, and home-based baking career. It contains short-cuts, tips, and proven results rarely found anywhere, including tips for recipe and product development, shortcuts for how to improve kitchen production, and how to adapt commercial baking to home baking. Plus it covers everything you didn't know to ask about how heat and ovens affect your baked goods. She draws upon her experience working with and calibrating both home and professional grade ovens to help readers fully utilize their home ovens. Part two includes more than 100 of her best-selling recipes with variations and creative ideas to help turn them into signature baked goods. Recipe categories include Brownies, Cookies, Bars, Muffins, Coffeecakes, Sweet Quickbreads, Pound and Bundt Cakes, plus a chapter on recycling excess products. Plus you'll find "Insider Tips" for maximizing sales appeal. Many authors with little or no experience hold themselves up as experts. Ms. Fix, however, with 30 plus years experience in the food industry, actually gives readers usable and productive tips, secrets of the professionals. This book is clearly a recipe for success.