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Bank Marketing for the 90's

Released on 1991-09-03 by Don Wright

Author: Don Wright

Publisher: John Wiley & Sons

ISBN: 0471522643

Category: Business & Economics

Page: 228

View: 239

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Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Contains the best marketing ideas for financial institutions in the 1990's, developed by some of the top and most respected marketers in banking.

Language: en
Pages: 228

Bank Marketing for the 90's

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Categories: Business & Economics

Type: BOOK - Published: 1991-09-03 - Publisher: John Wiley & Sons

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