Author: Bo Shan
Publisher: Peter Lang Incorporated, International Academic Publishers
ISBN: 1433129620
Category: Communication
Page: 0
View: 379
DOWNLOAD NOWFocusing on Oriental and Western cultures, the book's key case studies are China, North America, and Europe, where intercultural issues are relevant to an increasingly borderless world. Chapters focusing on a single nation or culture analyze findings from a cross-cultural perspective. Comparative studies appeal to transnational theories and norms.